July 1, 2009
Consumer lists can be very interesting. It is amazing how much different information is available about consumers and their interests. Any time you register for something, or send in a product warranty card, make a credit card purchase, move, have a baby, buy a house, or get married, information about your actions is recorded somewhere [...]
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July 1, 2009
Direct mail marketing is fairly easy to understand. It dates back in time in Europe to the inventing of the printing press, and in the U.S. to around the time the typewriter was invented. Essentially, direct mail marketing uses a consumer list of names and printed materials that are mailed, or otherwise delivered, to those [...]
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